Asia | Cosmetics Business News
The Beauty & Research Center is the first belonging to a Japanese company to use functional Magnetic Resonance Imaging (fMRI)
Kao has opened a new research centre in Odawara City, Kanagawa Prefecture in Japan, where researchers will analyse neural processes in relation to beauty.
The Beauty Research & Innvoation Center located at the Odawara Complex follows earlier construction on the same site. It brings the total amount of investment since last year to ¥13bn.
The Odawara Complex will have the largest range of research functions of any cosmetics R&D site in Asia.
The new centre will be the first R&D facility of Japanese ownership to use functional Magnetic Resonance Imaging (fMRI) technology. The technology allows researchers to analyse neural processes such as emotion and decision-making.
Sharing the same grounds as the new centre, Kao has also built an interactive laboratory called Cocolab, which allows people to see and experience kansei values ones that are difficult to express in language, such as beauty and emotion.