Germany: Bath and Shower Market Report 2017

By Jo Allen 11-Jan-2017

New foam formats and social media influencers are
bringing young consumers into the category

Germany’s effervescent bath and shower
market kept on fizzing over the past
year, as new brands and formats made
a splash.

According to IRI Germany,
the personal wash market, which includes bath,
shower and soap products, grew by 6.1% to
€1,047m during the year to July 2016.

Year to July 2016.
Source: IRI Germany

positive results build on a successful prior year too,
with figures from German Cosmetic, Toiletry,
Perfumery and Detergent Association IKW
(Industrieverband Koerperpflege- und
Waschmittel) registering 2015 growth of . . .

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